Glossary

Prospecting

Prospecting is the early sales activity of finding and qualifying potential customers — prospects — before any pitch, so reps spend their time on people likely to buy.

Good prospecting starts with a clear definition of who fits, then sources businesses that match and gathers enough detail to prioritize them. For local sellers, that detail often includes phone, website, category, rating, and review count, which help separate strong-fit accounts from the rest. gtme.business supports the sourcing side of prospecting by turning Google Maps into targeted, exportable lead lists; see how teams put it to work in outbound sales, or start with 20 free credits.

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