Deduplication
Deduplication is the process of finding and removing duplicate records from a dataset so each real-world entity appears only once.
When you gather leads across overlapping searches, areas, or categories, the same business can show up multiple times, and deduplication collapses those repeats into a single clean record. A deduplicated list is more accurate to count, easier to segment, and avoids the awkwardness of contacting the same place twice. gtme.business deduplicates records when syncing leads into your own Supabase on the Pro and Business plans, upserting matches so your database holds one entry per business.