Conversion rate
Conversion rate is the share of people who take a desired action out of everyone who had the chance to, such as the percentage of contacted leads that become customers.
Conversion rate is a core measure of how well a funnel turns interest into outcomes, and it is shaped as much by who you contact as by your messaging. Reaching businesses that genuinely fit your offer tends to support healthier conversion than working a broad, untargeted list. With gtme.business you can narrow your outreach to specific categories and locations, so the leads entering your funnel are relevant from the start. See outbound sales for how targeting feeds into the rest of the pipeline.