Churn rate
Churn rate is the percentage of customers or subscribers who stop doing business with you over a given period, a key health metric for subscription and recurring-revenue businesses.
High churn means new customers are needed just to stay even, which puts steady pressure on lead generation to keep the pipeline full. Replacing lost accounts and expanding into new markets both depend on a reliable source of fresh, relevant prospects. With gtme.business you can generate new leads by category and location whenever you need to refill the top of the funnel, exporting them as CSV or syncing them into your own database. See pricing for the plans that support that.