Glossary

Business rating

A business rating is the average star score a business has earned from customer reviews on a platform such as Google, usually shown on a scale of one to five.

The rating summarizes the sentiment of a business’s reviews into a single average, giving a quick read on how customers perceive it. It works best alongside review count, since a five-star average from two reviews carries less weight than a slightly lower average from hundreds. In lead generation, the rating helps you qualify and segment prospects — every gtme.business record includes the Google rating next to the review count, so you can target businesses by reputation, for example focusing on well-rated firms or those with room to improve.

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